BorFang’s Blog

D&AD Student Awards 2009

Posted on: May 17, 2009

I feel very luck to get my Create Not Hate campaign into the 2009 D&AD Annual (http://www.dandad.org/) and would like to share this credit with my instructor,Tyler Griffis.

Basic RGB

Create Not Hate campaign —An Interactive Poster idea

Brief

Create a powerful copy based press campaign which encourages creative people to see the potential in britain’s youth, and to drive them to the Create Not Hate website.

1

Description
1. The poster will be located at different art schools, any design conventions or events where we can target these creative people.
2. People can simply interact with this poster by pulling the young man out from the “PULL ME OUT” tag.
3. People can pull the poster half way out (See Picture 2) and get more background information about CREATE NOT HATE.
4. Once people release the tag, the poster will slowly move back to the original position (See Picture1). The interactive part of the poster will be made of magnetic paper.

Poster1
2

Poster2
3

Poster3
4

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